A world where no bear will ever again be hurt, exploited or tortured for human gain, profit or entertainment. Where bears can live free from fear and peril inflicted by humankind and can be their majestic selves, living full and natural lives.
To be instrumental in creating a world where no
bear suffers at the hands of people.
To work through fundraising, campaigning and education to raise
awareness of the plight of bears worldwide and the threats they face.
To assist with the funding and maintenance of new and
existing projects to help bears.